Temu’s combination of rock-bottom prices and a gamified shopping experience helped it become one of Europe’s most downloaded apps in 2024. Its aggressive marketing approach appealed to cost-conscious consumers looking for new and entertaining ways to shop.

President Donald Trump’s escalating trade war with China has led to Chinese retailer Temu halting its direct-to-consumer sales in the United States. By targeting the “de minimis” exemption, which allowed duty-free imports under $800, the new tariffs have impacted both international retailers and American bargain hunters.