The Trade Desk is integrating purchase data from approximately 28 million 7-Eleven App members in Japan, a move that stands to reshape digital advertising. Marketers can now leverage this convenience store retail data, opening fresh opportunities for tailoring online campaigns.

The Trade Desk experienced a remarkable 40% increase in its stock price during May 2025, capturing the attention of investors and analysts alike. This significant rise signals strong interest in the ad-tech company’s performance and potential.