How Fast Food Chains Use The ‘Decoy Effect’ To Trick Customers Into Spending More

Fast food combos may promise a better deal, but they could be costing you more in the long run. Through a psychological trick known as the “decoy effect,” chains nudge customers toward pricier meals that might not offer real value.

How Fast Food Chains Use The ‘Decoy Effect’ To Trick Customers Into Spending More