Tony Khan Confirms He Doesn’t Get Same Information on HBO Max Viewers That He Does on TBS

Key Takeaways:

• Tony Khan sees a wide disparity between HBO Max and TBS data
• HBO Max numbers provide limited insight into AEW’s audience
• TBS delivers more detailed ratings information
• The discrepancy may affect how AEW evaluates its viewership
• The story was originally published by 411mania

Introduction

Tony Khan’s recent comments shed light on an issue familiar to media executives: the stark difference in how streaming platforms measure their audiences versus traditional cable channels. While many viewers assume that more data points automatically accompany digital platforms, Khan indicates this is far from reality.

The Ratings Discrepancy

According to Khan, the information he gets from HBO Max on AEW programming cannot compare to the wealth of metrics provided by TBS. As he puts it, the disparity between the two sources is not “remotely” close to equal. While streaming platforms like HBO Max are known for their direct-to-consumer model, the metrics they share with showrunners like Khan appear to be limited in their scope or detail.

Possible Impact on AEW

For AEW, understanding viewer habits and preferences is vital for programming decisions and gauging audience engagement. If the data from one platform is significantly less robust, it can shape everything from scheduling to marketing strategies. It also affects how executives evaluate success and cultivate long-term growth.

Conclusion

Khan’s remarks offer a glimpse into the challenges entertainment companies face when dealing with different types of ratings data. As more platforms compete for viewers, nuanced and detailed information will remain key to determining a show’s success. With HBO Max and TBS, Khan’s experience underscores that there is still a gulf between what a streaming giant delivers in terms of measurement and what a traditional cable network can provide.