Google is introducing Search Live, a free, video-based feature that lets users explore their surroundings by simply pointing their camera. Although it functions in a manner similar to Gemini Live, there’s a noteworthy difference: cost.
You can Google the world around you by video now for free – with Search Live
Key Takeaways:
- Google launched a new feature called Search Live
- The service enables free, real-time video-based searching
- It operates similarly to Gemini Live but differs in a key way
- Originally reported by technology publication Zdnet
- Published on September 24, 2025, written by Sabrina Ortiz
Why Search Live Matters
Search Live is Google’s latest attempt at redefining how we search the world around us. According to a recent article from Zdnet, the service allows anyone equipped with a camera phone or device to quickly “Google” their environment—without navigating paywalls.
Comparisons to Gemini Live
“If the feature sounds familiar, it’s because it works similarly to Gemini Live,” the article notes. Though details about Gemini Live are limited, the main distinction is that Search Live is offered freely, potentially opening doors to a wider pool of users.
A Free Service for Everyone
The allure of Search Live lies in its lack of additional cost. At a time when many services require subscriptions or in-app purchases, Google’s decision to make Search Live free underscores the company’s push to remain a go-to source for everyday information needs.
Reports and Publication
The news of this feature emerges from Zdnet, a well-known technology site. Published on September 24, 2025, by Sabrina Ortiz, the piece highlights both the novelty of the tool and the forthcoming possibilities of integrating video searches into daily routines.
A Glimpse into the Future of Search
Although glimpses of the inner workings remain scarce, the premise behind Search Live could signal a broader shift toward immersive, on-the-go searching experiences. Being able to quickly capture video and receive instant results may give users unprecedented ways to learn about the world—and do so at no cost.