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Key Takeaways:

• Michelle Wie West has invested in women’s sports platform Togethxr to enhance media coverage and investment in women’s sports.
• She retired from professional golf in 2023 to focus on other passions, including promoting women’s sports.
• Wie West signed a multi-year deal as Mizuho brand ambassador and tournament host for the Mizuho Americas Open.
• The tournament’s prize purse will increase to $3.25 million in 2026, one of the largest outside the major championships.
• She advocates for golf as a valuable tool for building business relationships and aims to involve more women in the sport.

Michelle Wie West Invests in Togethxr to Advance Women’s Sports

A New Chapter Off the Course

Retired LPGA golf star Michelle Wie West is taking on a larger role in promoting women’s sports since stepping away from professional play in 2023. At 35, the Stanford graduate is channeling her passion into investments and partnerships aimed at increasing visibility and support for female athletes.

Joining Forces with Togethxr

On Tuesday, Wie West announced her investment in Togethxr, a company dedicated to amplifying women’s sports through increased media coverage and investment. Known for its popular “Everyone Watches Women’s Sports” slogan, Togethxr aims to push the boundaries in women’s sports media.

Wie West expressed that she feels she is in a perfect position in her life to make a meaningful difference, having the time and space to focus on these efforts.

Historic Beginnings

Wie West made history as the youngest player to ever qualify for an LPGA event at just 12 years old. Her illustrious career on the golf course has paved the way for her current endeavors off the green.

Partnership with Mizuho Americas Open

In addition to her investment in Togethxr, Wie West recently signed a multi-year deal as a Mizuho brand ambassador and will serve as the tournament host for the Mizuho Americas Open. The tournament is set to take place at Liberty National Golf Club in New Jersey, starting on Thursday.

Mizuho’s new sponsorship agreement will elevate the 2026 tournament purse to $3.25 million, making it one of the largest prize funds outside of the major championships in women’s golf.

Advocating for Women in Golf

She emphasized the importance of golf and expressed her passion for encouraging more women to take up the sport. Wie West believes that golf is an excellent way to open doors in the business world and build valuable relationships.

Her efforts extend to working with the partly simulated professional golf league TGL, with hopes of integrating women into the league in the future.

Looking Ahead

As she continues to forge new paths, Wie West is focused on using her platform and experience to advocate for women’s sports. Her investments and partnerships reflect a dedication to creating opportunities and enhancing the presence of women both on and off the golf course.