American Bakers Association Launches “Baking Feeds America” Campaign, Celebrating the Industry’s Vital Role in Nourishing the Nation

Key Takeaways:

• The American Bakers Association unveiled a new campaign titled “Baking Feeds America.”
• The ABA is the largest trade association for commercial bakers in the United States.
• Commercial bakers produce staple foods, including bread, tortillas, cookies, crackers, and cakes.
• The campaign highlights baked goods’ impact on balanced diets, economic strength, and cultural traditions.
• Eric Dell, ABA President and CEO, underscores the longstanding value of baked goods in American mealtimes.

Campaign Launch

The American Bakers Association (ABA), the largest trade association for the commercial baking industry in the United States, announced the debut of its new national campaign, “Baking Feeds America,” from Washington D.C. on June 1, 2026. This initiative aims to illuminate how baked goods—whether served for daily meals or celebratory gatherings—are essential to American life.

A Pillar of American Culture

From the nation’s earliest days, bread and other baked goods have been central to American tables. Today, the ABA’s member companies produce an expansive range of products, from tortillas to cookies, crackers, and cakes. These foods exist at the heart of holidays and milestones, offering comfort, tradition, and shared memories across the country.

Economic and Dietary Impact

Commercial baking is about more than feeding the body—it also profoundly influences local and national economies. As an industry, it supports countless jobs and contributes to economic growth. Baked goods, essential in balanced diets for many families, represent daily sustenance and also act as a unifying element during important events, fostering togetherness and celebration.

Leadership Perspective

“Baked goods have been a cherished part of American mealtimes for generations and remain an integral part of celebrations and everyday life,” said Eric Dell, ABA President and CEO. “Through the ‘Baking Feeds America’ campaign, ABA will share the powerful story of how commercial bakers help feed the nation.” His words underscore the baking industry’s significance, not only to the country’s palates but to its collective identity.

Looking Ahead

“Baking Feeds America” sets out to remind people that these age-old foods resonate far beyond taste. Bringing awareness to the unique traditions and extensive economic footprint of commercial bakers, the campaign highlights bakers’ continuing role as vital contributors to sustaining the country. With its focus on education and celebration, the ABA hopes to inspire renewed appreciation and support for the baking industry that nourishes America every day.