Apple’s latest unveiling brings a bold new design, headlined by a cosmic orange color, a unibody frame, and the biggest battery ever featured in an iPhone. With an 8x zoom camera topping the list of enhancements, the iPhone 17 Pro and Pro Max show Apple pushing the boundaries of smartphone technology once more.
Apple unveils iPhone 17 Pro and Pro Max: cosmic orange color, unibody design, biggest battery, 8x zoom

Key Takeaways:
- Introduces a new cosmic orange color option.
- Features a unibody design aimed at durability.
- Includes Apple’s biggest battery so far.
- Boasts an 8x zoom camera upgrade.
- Officially revealed on September 9, 2025.
A New iPhone Generation
Apple has officially lifted the curtain on the latest additions to its smartphone lineup: the iPhone 17 Pro and iPhone 17 Pro Max. The announcement took place on September 9, 2025, marking a notable step forward in Apple’s device evolution.
The All-New Cosmic Orange Appeal
Among the standout features is the striking cosmic orange finish, which introduces a fresh aesthetic to the iPhone family. Apple’s inclusion of this vibrant new shade underscores the company’s ongoing effort to bring fresh design elements to each generation of its products.
Unibody Construction and Its Impact
A key design shift for these models lies in their unibody construction. By shaping the entire exterior from a single piece, Apple aims to deliver greater structural integrity and a sleeker look. This design choice emphasizes the company’s continued pursuit of minimalism, durability, and refinement.
Battery and Camera Upgrades
The iPhone 17 Pro and Pro Max are equipped with the largest battery Apple has ever included in its phones, addressing a top user demand for longer-lasting power. On the camera front, these devices introduce an 8x zoom, offering significant improvement for mobile photography enthusiasts. Apple’s goal of combining power, reliability, and cutting-edge imaging technology remains present in every facet of the iPhone 17 Pro lineup.