Marriott Bonvoy has announced a landmark partnership with the International Cricket Council, running from 2026 to 2029. This alliance grants members exclusive access to global cricket events, highlighting a new wave of immersive fan experiences in sports tourism.
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Exclusive Cricket Experiences for Marriott Bonvoy Members in New ICC Partnership: What You Need To Know
Photo by Travel And Tour World
Key Takeaways:
- Marriott Bonvoy’s collaboration with the ICC spans 2026–2029
- Members gain exclusive access to premier cricket events
- The venture focuses on enhancing fan engagement
- It underscores the rising influence of sports tourism
- Published in Travel And Tour World on January 11, 2026
Marriott Bonvoy Enters the Cricket Arena
Marriott Bonvoy, the renowned travel and hospitality program, has forged a strategic alliance with the International Cricket Council to offer unique benefits for cricket enthusiasts. Set to run from 2026 to 2029, this partnership aims to provide members with exclusive access to top-tier matches and a more immersive experience of the sport.
Exclusive Perks for Members
From premium seating at marquee cricket tournaments to unique on-the-ground activities, Marriott Bonvoy members will enjoy privileges not available through standard ticketing. While full details remain under wraps, the promise of “exclusive cricket experiences” signals a fresh dimension in how fans engage with live sporting events.
The Impact on Sports Tourism
Sports tourism continues to gain momentum worldwide, and this alliance between Marriott Bonvoy and the ICC underscores that trend. By offering VIP packages and behind-the-scenes access, the partnership not only amplifies global interest in cricket but also opens the door for members to explore international travel tied directly to major tournaments.
Driving Fan Engagement
Enhancing fan engagement is at the heart of this multi-year deal. The extended timeframe—2026 through 2029—allows Marriott Bonvoy to evolve its offerings over several cricket seasons, cultivating an ongoing sense of excitement for its members and heightening the overall event experience.
Looking Ahead
With the ICC partnership serving as a template for sports-focused hospitality, Marriott Bonvoy positions itself at the forefront of a competitive market. As the calendar moves closer to 2026, cricket fans around the globe can anticipate more details that will shape how they cheer on their favorite teams—potentially ushering in a new model for travel, engagement, and memorable sporting moments.
