FIFA signs Netflix to US broadcast deal for the Women’s World Cup in 2027 and 2031

Key Takeaways:

• FIFA and Netflix have signed a major broadcast deal for the Women’s World Cup in 2027 and 2031.
• The 2027 tournament will be held in Brazil from June 24 to July 25.
• FIFA President Gianni Infantino aims to showcase the true value of the women’s game.
• Netflix is expanding into live sports broadcasting.
• The deal may influence future negotiations with European broadcasters.

FIFA Strikes Historic Deal with Netflix for Women’s World Cup

In a landmark agreement announced on Friday, FIFA has signed Netflix to a United States broadcast deal for the Women’s World Cup tournaments in 2027 and 2031. This partnership represents the most significant deal FIFA has entered into with a streaming service for a major tournament, signaling a transformative shift in how audiences will experience the event.

A New Chapter in Sports Broadcasting

World Cups have traditionally been broadcast on free-to-air public networks to reach the widest possible audience. The 2023 Women’s World Cup, held in Australia and New Zealand, was aired by Fox in the U.S. However, FIFA President Gianni Infantino has publicly criticized public broadcasters, especially in Europe, for undervaluing the broadcasting rights of the women’s tournament.

“This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game,” Infantino stated. By aligning with Netflix, FIFA aims to elevate the profile of women’s soccer and ensure it receives the attention and investment it deserves.

Netflix’s Foray into Live Sports

Netflix’s deal with FIFA marks a significant expansion into live sports broadcasting for the streaming giant. Last month, more than 60 million households tuned in as Netflix premiered a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul. This successful venture demonstrated Netflix’s capability to draw massive audiences for live sporting events.

Details of Upcoming Tournaments

The 2027 Women’s World Cup is set to take place in Brazil from June 24 to July 25, featuring 32 teams competing in 64 matches. While the host for the 2031 tournament has yet to be decided, the United States is expected to bid. The global interest in women’s soccer continues to grow, with Spain winning the 2023 tournament after the U.S. secured the two previous titles.

Implications for the Women’s Game

FIFA is likely to leverage this high-profile deal to encourage more competitive offers from European broadcasters and others worldwide. The partnership with Netflix could lead to “hardball negotiations,” pushing traditional broadcasters to recognize and invest in the burgeoning appeal of women’s soccer.

Elevating Women’s Soccer Globally

By bringing the Women’s World Cup to Netflix’s vast subscriber base, FIFA is taking a bold step to enhance the visibility of the women’s game. This move not only acknowledges the growing popularity of women’s soccer but also aims to inspire a new generation of fans and athletes.

Conclusion

FIFA’s historic deal with Netflix represents a significant turning point in sports media and the promotion of women’s soccer. As streaming platforms continue to revolutionize how audiences consume content, partnerships like this could redefine the future of sports broadcasting, offering greater accessibility and engagement for fans worldwide.