Haier Consolidates Its Position as One of the Most Valuable Global Brands and the Only IoT Ecosystem Brand in the World

Key Takeaways:

• Haier ranks 54th in the 2025 Kantar BrandZ Top 100.
• Brand value reached USD 47.6 billion.
• Achieved a 47.1% year-on-year increase in brand value.
• Haier is the only IoT ecosystem brand globally.
• Consolidating its position as a top global brand.

Haier’s Significant Climb in Global Rankings

Haier Group proudly announces its advancement to 54th place in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands. This notable rise highlights the company’s growing influence and recognition on the international stage.

Remarkable Growth in Brand Value

With a brand value reaching USD 47.6 billion, Haier marks an impressive 47.1% increase from the previous year. This substantial growth reflects the company’s successful strategies and strong performance within the global market over the past year.

Leading the IoT Ecosystem Worldwide

Distinguishing itself from competitors, Haier remains the only Internet of Things (IoT) ecosystem brand in the world. This unique position underscores Haier’s commitment to innovation and leadership within the rapidly expanding IoT industry.

Consolidating Global Brand Position

By climbing the global rankings and significantly increasing its brand value, Haier is consolidating its position as one of the most valuable global brands. These achievements demonstrate the company’s dedication to strengthening its global presence and maintaining its competitive edge.

Looking Ahead

Haier’s continued success and growth signify its ongoing efforts to lead in technological innovation and market expansion. As the company moves forward, it remains focused on enhancing its brand value and solidifying its status within the global marketplace.