Jean Prewitt, the longtime president and CEO of the Independent Film & Television Alliance, is stepping down after 25 years. Her departure coincides with the close of this year’s American Film Market, marking the end of an era for IFTA and the wider independent film community.
Independent Film and Television Alliance President Jean Prewitt Steps Down After 25 Years

Key Takeaways:
- Jean Prewitt will leave her post at the close of this year’s American Film Market
- She has dedicated 25 years to leading the Independent Film & Television Alliance
- Under her leadership, IFTA became a strong voice for independent filmmakers
- She guided both IFTA and the American Film Market during her tenure
Introduction
Jean Prewitt, who has served as president and CEO of the Independent Film & Television Alliance (IFTA) for 25 years, will officially step down at the close of this year’s American Film Market (AFM). Her departure marks a significant leadership change for an organization closely tied to the global independent film sector.
A Quarter-Century of Advocacy
Throughout her tenure, Prewitt consistently championed independent film. For a quarter-century, she utilized her position to collaborate with stakeholders across the industry, providing a steadfast voice for the interests of smaller production companies and filmmakers. This 25-year period solidified the alliance’s status as a leading advocate in a landscape often dominated by larger studios.
Guiding IFTA and the AFM
Prewitt’s role extended beyond traditional executive duties. She oversaw not only the day-to-day operations of IFTA but also guided the American Film Market. By maintaining a strong connection between IFTA and AFM, she ensured that both entities worked in tandem to build global relationships, facilitate film deal-making, and highlight independent projects each year. Under her guidance, IFTA was described as “a campaigning voice for independent film,” reflecting her commitment to the organization’s advocacy role.
The Impact of Her Leadership
During her time at IFTA, Prewitt played a key part in establishing more opportunities for producers and distributors of independent film to find broader audiences. Her leadership helped maintain AFM’s relevance in an ever-evolving industry. Her departure leaves a legacy of collaboration, with many acknowledging her role in reinforcing the importance of independent voices within the cinematic community.
Conclusion
As Jean Prewitt steps down at the close of the AFM, she concludes 25 years of service that shaped the Independent Film & Television Alliance. Her departure signals a transition for the organization she helped elevate, and her influence on IFTA and the AFM will undoubtedly be remembered as a defining chapter in the alliance’s history.