iPhone 17 goes on sale globally as Apple faces China rivals and AI doubts

Key Takeaways:

• iPhone 17 is now available globally.
• Consumers lined up worldwide on Friday to purchase the new device.
• Apple faces growing competition in China.
• Industry insiders express doubts over Apple’s AI approach.
• The story was first reported by CNBC on 2025-09-19.

Global Launch Sparks Enthusiasm

Apple’s iPhone 17 officially hit store shelves around the world on Friday morning, creating long queues of eager buyers anxious to experience the tech giant’s newest smartphone. As one of the most anticipated product launches this year, the device has captured the attention of technology enthusiasts and everyday consumers alike.

Challenges in the Chinese Market

While the product launch has drawn impressive crowds, Apple finds itself contending with strong competition in China. According to the report, Chinese rivals have made significant strides in both hardware innovation and market share. This development has added new pressure on Apple’s strategy in one of its most important markets.

AI Uncertainties

In addition to competitive threats, the company is navigating AI-related concerns. Discussions about Apple’s AI positioning have emerged, with industry observers questioning how the tech giant will integrate advanced machine learning features into upcoming products. Though specific plans are unclear, these questions underscore the mounting pressure in the fast-evolving technology landscape.

Public Response and Next Steps

Nevertheless, the immediate public reaction to the iPhone 17 remains robust. Buyers worldwide flooded Apple stores to be among the first to hold the latest device, underlining the continued loyalty of the brand’s global fan base. How Apple addresses market competition and AI skepticism in the coming months will be watched closely by consumers, investors, and industry analysts alike.