iQIYI LAND Yangzhou to Open on February 8, Marking New Chapter in China’s Immersive Entertainment Scene

Key Takeaways:

• iQIYI is launching its first global offline entertainment park.
• Yangzhou, Jiangsu Province, will host the park’s opening on February 8, 2026.
• The announcement was made on January 1, 2026, spotlighting iQIYI’s big move.
• This venture aims to establish a new chapter in China’s immersive entertainment.
• Local tourism and interactive experiences could see significant growth following the park’s debut.

Background on iQIYI

iQIYI has long been recognized as China’s leading online entertainment platform, consistently providing viewers with a wide array of digital content. While primarily known for its video streaming services, the company has recently expanded its vision beyond virtual content to create immersive experiences in the physical world.

The Emergence of iQIYI LAND

On January 1, 2026, the company announced the inauguration of iQIYI LAND—its first global offline park—scheduled to open on February 8, 2026. This development is poised to be a significant milestone not just for iQIYI but for the broader entertainment industry in China. The park’s launch underscores iQIYI’s commitment to interactive entertainment that blends digital and real-world elements.

Why Yangzhou, Jiangsu Province

Yangzhou, situated in the eastern Jiangsu Province, has earned recognition for its rich history and cultural appeal. Positioning iQIYI LAND in this city promises a blend of modern, cutting-edge attractions against a backdrop of traditional Chinese heritage. Although the official release does not elaborate on detailed strategic reasons, the choice of Yangzhou may also indicate iQIYI’s desire to tap into a region that values both innovation and cultural significance.

Setting the Stage for Immersive Entertainment

This venture marks a broader trend in China, where interactive experiences and immersive attractions are becoming increasingly prominent. iQIYI LAND is anticipated to offer visitors a new way to engage with entertainment products, potentially setting an industry standard. As the park opens, fans of iQIYI’s digital ecosystem may find themselves stepping into a tangible extension of the platform’s content and branding.

Looking Ahead

The opening of iQIYI LAND in early February signals a future where more online entertainment brands could cross into the physical sphere. Local tourism in Yangzhou stands to benefit, and the park’s success may inspire similar projects across the country. By bridging the gap between online entertainment and offline experiences, iQIYI is setting an example of how media companies can expand their audience reach and foster deeper engagement in a rapidly evolving entertainment landscape.