Spin Control: Black Friday can last weeks. Is nothing sacred? – Sun, 23 Nov 2025 PST

As retailers stretch their holiday sales over multiple weeks, the once-frenzied Black Friday may no longer hold the same thrill. People are questioning whether the tradition that used to spark early-morning lines can still be called “Black Friday” at all.

Key Takeaways:

  • Black Friday deals now span multiple weeks instead of a single day.
  • People no longer celebrate Black Friday with the same intensity.
  • The shift has raised questions about the holiday’s core significance.
  • Author Jim Camden sheds light on this cultural change.
  • The article appears under “top” and “politics,” highlighting broader commentary.

The Changing Face of Black Friday

Black Friday, once defined by a flurry of one-day-only doorbusters, has begun to overlap with earlier and extended sales promotions. What used to be a frantic day spent lining up outside stores in the predawn hours has become a series of deals that can last weeks.

A Tradition Transformed

Readers have come to expect that November isn’t just about Thanksgiving anymore. Retailers frequently launch holiday discounts early, scattered throughout the month, which dilutes the signature excitement traditionally tied to Black Friday. As a result, the collective rush of shoppers powering through midnight openings has given way to a more drawn-out shopping period.

“Is Nothing Sacred?”

This direct question from the original title hints at nostalgia for a time when Black Friday truly felt like a singular event. With ongoing daily or weekly deals, some might argue that there’s a loss of the thrill once associated with braving the long lines for a one-time offer.

Cultural and Political Undertones

Listed in the “top” and “politics” categories, this story subtly suggests that Black Friday’s transformation is more than just a commercial change; it’s also a cultural shift. The evolution of consumer habits reflects broader forces—economic, social, and even political—that shape how traditions adapt over time.

Reflections from Jim Camden

Jim Camden, providing an editorial perspective, underscores how people “don’t celebrate Black Friday like they used to.” The possibility that this once-grand day has become another footnote in the holiday season calls for reevaluating the significance shoppers place on such events.

Where Black Friday Goes from Here

Although the future of Black Friday remains uncertain, one thing stands out: it no longer belongs solely to the day after Thanksgiving. As the deals keep coming, many wonder if the term “Black Friday” ever truly applies when a single afternoon can now stretch weeks on the calendar. Such questions continue to spark debate about the changing face of holiday shopping.

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