Swoogo Acquires Amae Live to Expand Professional Services

Key Takeaways:

• Swoogo acquired Amae Live to grow its professional services footprint
• Amae Live was founded by Leonora Valvo
• Both companies focus on delivering tech-forward event solutions
• The deal was announced on October 6, 2025
• The acquisition is expected to enhance Swoogo’s core offerings

A Strategic Acquisition
Swoogo, a leading event management platform, has announced its acquisition of Amae Live. This move comes as part of Swoogo’s ongoing strategy to expand its professional services and further solidify its position in the event technology sector. According to the company’s statement released on October 6, 2025, the acquisition is aimed at reinforcing Swoogo’s ability to meet the evolving needs of event managers worldwide.

Why Amae Live?
Amae Live is a tech and development partner founded by Leonora Valvo. Known for delivering smart, custom event solutions, Amae Live has earned recognition for its innovative approach. By integrating this expertise, Swoogo intends to serve its clients with more advanced, specially tailored services. The synergy between Swoogo’s platform and Amae Live’s customized technology solutions is expected to open new avenues for event planners seeking flexible, user-friendly tools.

Impact on Professional Services
With the addition of Amae Live’s capabilities, Swoogo underscores a commitment to broadening professional services in the event management realm. This acquisition promises to enhance Swoogo’s range of offerings by merging best-in-class technology with trusted industry expertise. Though the precise terms and immediate operational changes have not been detailed, the overarching goal is to elevate the event technology experience for current and prospective clients.

Looking Ahead
The union of Swoogo and Amae Live signals a notable development in the fast-evolving event technology sector. As both companies work to integrate their services, industry observers will be watching to see how this partnership can drive innovation. For now, the focus remains on harnessing each firm’s strengths to deliver flexible, advanced solutions that empower event professionals around the globe.