Amazon is leveraging its extensive consumer data, connected TV inventory, and competitive pricing to transform the DSP landscape. By 2025, the retail giant hopes to surpass The Trade Desk and Google’s DV360. Experts say the ad spend shift has already begun.

As U.S. politicians move to ban TikTok, the real danger lies not in foreign influence but in stifling the very freedom that drives American innovation. By limiting diverse thinking and consumer choice, protectionist policies may hinder the progress that has long been fueled by open markets and the power of disagreement.