A new study finds that 99 percent of Vietnamese tourists are eager to let artificial-intelligence tools craft more personalized and convenient trips. Their near-unanimous enthusiasm underscores how quickly AI is becoming indispensable to the global travel industry.
Vietnamese Tourists Fully Embrace AI with Study Showing 99% Eager to Explore Personalized and Convenient Travel Solutions Powered by Technology

Key Takeaways:
- 99 percent of Vietnamese tourists say they want AI-powered travel solutions
- The study highlights demand for greater personalization and convenience
- AI is described as “rapidly evolving into a key player” in tourism
- Vietnamese travelers now view AI as integral to their future travel plans
- The findings position Vietnam as a potential bellwether for tech-driven tourism
A Near-Unanimous Vote for AI
According to a new study cited by Travel And Tour World, a staggering 99 percent of Vietnamese tourists say they are eager to explore travel services powered by artificial intelligence. The near-total approval suggests that, for many in Vietnam, high-tech trip planning is less a novelty than an expectation.
Why Tech Matters on the Road
“Artificial Intelligence (AI) is rapidly evolving into a key player in the travel sector,” the study notes, pointing to the technology’s growing presence in everything from flight searches to hotel check-ins. For Vietnamese travelers, the draw is clear: smarter itineraries, faster bookings and recommendations tailored to personal tastes.
Personalization First
At the heart of the enthusiasm lies a simple proposition—convenience. AI promises to combine location data, past preferences and real-time pricing into one seamless feed. That, the study suggests, is exactly the kind of service Vietnamese tourists want as they map out future adventures.
A Table of Enthusiasm
| Survey Finding | Percentage |
|—————-|————|
| Vietnamese tourists eager to use AI-driven travel solutions | 99 % |
Implications for the Industry
For travel agencies, airlines and app developers eyeing Southeast Asia, Vietnam’s embrace of AI could be a signpost. When nearly every potential customer signals readiness for algorithm-assisted journeys, the pressure mounts to deliver services that meet those expectations—before competitors do.
Looking Ahead
With Vietnamese tourists now viewing AI as integral to their future travel plans, the study positions Vietnam as a frontline market in the race to fuse technology and tourism. If the country’s 99 percent adoption signal is any indication, the rest of the world’s travelers may soon follow suit.