OPTRIC Announces Total Technology Optimization

Key Takeaways:

• OPTRIC emerges from ten strategic acquisitions over three years.
• NetSpark IP & Telecom and its affiliates converge under one brand and leadership.
• Founder and CEO Micah Cooksey envisions a unified technology approach.
• “One accountable partner” takes responsibility for all aspects of technology management.
• The new approach is described as “Total Technology Optimization.”

A Unified New Identity

After ten strategic acquisitions executed over the past three years, NetSpark IP & Telecom and its portfolio have converged into a single entity known as OPTRIC. This pivotal transition was announced as the company’s move toward seamless technology delivery under one brand.

The Road to a Comprehensive Tech Solution

The extensive acquisition strategy underscores the ambition driving the new organization. By integrating a diverse network of acquired companies, OPTRIC aims to create a comprehensive suite of technology services. This consolidation positions the company to effectively address evolving technological demands and industry complexities.

Driving the Vision: Founder and CEO Micah Cooksey

The newly formed OPTRIC is led by founder and CEO Micah Cooksey, who orchestrated the acquisitions and rebranding strategy. With an eye on the shifting technology landscape, Cooksey emphasizes the importance of unity, efficiency, and growth. His leadership underscores the mission to establish OPTRIC as a leading force in the technology sector.

Defining Total Technology Optimization

At the heart of OPTRIC’s philosophy is “Total Technology Optimization.” The solution unites multiple technology components under one umbrella, presenting companies with a single, accountable partner. In Cooksey’s words, OPTRIC manages “the entire technology environment as a single interconnected system,” minimizing fragmentation and inefficiencies.

Looking Ahead

As OPTRIC moves forward, it aims to deliver streamlined, high-value solutions for organizations in need of cohesive IT strategies. By offering a single entity to oversee all technology operations, OPTRIC seeks to redefine how teams work together to meet the ever-changing demands of the digital world.